Recent NewsJune 2012
Undergraduate summer interns are Katie Merkhofer, Brian Rak and Kyle Schneider. Katie and Kyle are marketing interns working on the Osmocote brand and on the brand's websites, PlantersPlace.com and OsmocoteGarden.com, and on the brand's social media efforts on Facebook and Twitter. Katie is focused on a market research project while Kyle is supporting the brands PotShots promo and its online video productions. Brian is a software wizard who is working on the technical side of the various websites supported at Bloomington Brands.
The current MBA associates are at Target, Kraft, ConAgra and Procter & Gamble this summer. We look forward to their return in the fall.
Congratulations are in order for our May 2012 graduates: Zach Leffers (Aldi), KirstenTorchalski (Allstate), Paul Rabaut (Scotts), Samyukta Markley (P & G), Joel Targgart (Zimmer) and Jeremy Truxal (Kraft).
Bloomington Brands is in the process of recruiting our 2012 undergraduate summer interns! The Junior undergraduate students chosen will fulfill a 12week internship at the Bloomington Brands office downtown, and will begin their internship in May after we say goodbye to current Seniors Kirstin Torchalski and Zach Leffers.
The Brands Team will be conducting interviews during the following dates:
- February 10- First-round interviews with current Bloomington Brands MBA and Undergraduate students
- February 14/15- Second-round interviews with Bob Stohler and Amy Gath
We are looking forward to meeting our undergraduate candidates and future interns!
Brands held its annual "welcome and farewell" dinner Sunday, December 11th, at The Scholar's Inn. We said "adios" to the Marketing MBAs who completed their year at Brands. The departing team included Samyukta Marley, Paul Rabaut and Jeremy Truxall. All three will graduate in May 2012. Samyukta is headed to P & G, Paul to Scotts and Jeremy to Kraft. The new Marketing Associates are Meghan Ackerson, Scott Brown, Carrie Kroll, and Catherine Thomson. They will be at Brands in the spring and fall semesters of 2012. Continuing into the new year is our CFO and Corporate Finance MBA, Joel Targgart. Joel will join Zimmer post-graduation in May 2012. Our undergraduate interns, Zach Leffers and Kirsten Torchalski, have accepted post-graduation positions at Aldi and Allstate. They will continue to work at Brands in the spring 2012 semester.
Bloomington Brands will begin recruiting for the new MBA class this month. These students will work at B2 for the Spring and Fall semesters of 2012. Important dates include:
- B2 Presentation to the CMA -- Sunday, October 16
- Resume Drop -- Friday, October 14 - Friday, October 28
- Coffee Break Chat with Second-Year MBAs -- Monday, October 24
- First-round interviews -- Wednesday, November 2 - Thursday, November 3
For more information on our program for MBA students, visit our MBA recruiting page.
You’re looking at our newly redesigned website! B2 would like to thank Kelley senior Steve Torres for updating the company’s online image. Steve has been working closely with the brand team all summer, implementing the design and technical work, while the interns updated the site’s content. We hope that you are pleased with the final product!
B2 said good-bye to special MBA intern JK Kang a few days ago. JK completed a project regarding the PlantersPlace.com web site. JK returned to South Korea, his home, where he worked at Samsung before coming to graduate school in the United States. The brand team wishes him the best of luck in the future. It was a pleasure working with you, JK. Please stay in touch!
In other news, Scotts’ President, Barry Sanders, and its CMO, Jim Lyski, will visit the Bloomington Brands office early next month. The brand team looks forward to having them in Bloomington and on-campus.
Over the past two months, representatives from Gardening How-To, Fine Gardening, and Horticulture magazines visited the Bloomington Brands office to review current year performance and to discuss advertising/promotional activities for the next fiscal year. These presentations were also great networking opportunities for the interns.
Congratulations to owner/founder, Bob Stohler, for completing an Ironman Sprint (a mini-triathlon) in Muncie, IN! After several months of training, Bob’s hard work paid off when he finished first in his age group—Bob also points out that he was the only participant in his age group!
B2 bade farewell to its 2011 graduates: Claire Hoffman, Veronica Walton, Chris Talbott, Tom Herberger, Lindsey Hall and Chad Hobson. We wish them the best as they join the “real world” at their respective jobs. Meanwhile, the summer undergraduate students, Zach Leffers and Kirsten Torchalski, began their summer internships. They had multiple projects to work on but focused heavily on label redesigns for all SKUs as part of a brand re-launch. Both Zach and Kirsten are excited to be working in a field they enjoy while getting to spend the summer in beautiful Bloomington!
A little bit about us...
Bloomington Brands LLC manages the Osmocote® Plant Food brand under contract with The Scotts Miracle-Gro Company. The company was founded in 2003 by Bob Stohler and is designed to enrich the educational experience of students at Indiana University's Kelley School of Business by giving them hands-on brand management experience through internships and full and part-time positions. More on Bloomington Brands >>