|
|
|
Sophia Shen is a second-year marketing student in the Kelley School of Business MBA Program.
Prior to attending Kelley, Sophia worked at Restaurant Equippers Inc. in Columbus, Ohio in Sales and Marketing. While at REI, Sophia achieved highest sales figures in her department for three consecutive years, assisted in creating and maintaining the company website and implemented training programs for new employees.
In addition to working at Bloomington Brands, Sophia is a faculty-selected member of the Consumer Marketing Academy, Vice President of Internal Relations/Finance of the Kelley Association of Women MBA, Kelley Student Ambassador and Peer Coach. Sophia is also a member of the Kelley Marketing Club and Asian MBA. In addition, Sophia serves as a graduate assistant in the Operations Department.
Over the summer, Sophia interned on the Buitoni brand at Nestle USA, Prepared Foods Division in Solon, OH. During the internship, Sophia conducted an in-depth category analysis, analyzed volume and pricing of competitive landscape to determine future brand portfolio strategy and planned and executed the direct mail program for new product regional launch.
Sophia received her Bachelor’s degree in Journalism, with concentrations in Advertising Management and Business, from Ohio University. Upon graduation from Kelley May of 2010, Sophia intends to pursue a career in brand management.
Email Sophia: szshen@indiana.edu
|