about us

Bloomington Brands LLC (B2) manages the Osmocote(R) Plant Food brand under contract to The Scotts Miracle-Gro Company. In addition, Bob Stohler, managing partner at B2, provides consulting services to clients in the process of acquiring or disposing of consumer brands, operating units or entire legal entities. 

The company was founded in 2003 by Bob Stohler with three primary objectives. First and foremost, the program is designed to enrich the educational experience of students at Indiana University's Kelley School of Business by giving them hands-on brand management experience.  Second, the program assists The Scotts Miracle-Gro Company in identifying and recruiting top graduating students for its marketing department.  Third, the program enables the Kelley School to offer a unique opportunity to Bloomington resident students.

For more information please select any of the links on the left side of this page.

Kate Gorman, inaugural class at Bloomington Brands, on a return visit