Bloomington Brands LLC is (as pictured above, left to right)
Back Row: AndrewBischof MBA '10, Ashley Bachmann BS '09, Julie Eble MBA '10, Michael Campi '10, Bob Stohler MBA '69
Frontt Row: Casie Lau BS 09, Kelly Roses MBA '10, Sophia Shen MBA '10
Fall Recruiting Schedule for Marketing MBA's Who Graduate May 2009
- Resume drop on the Kelley GCS website: September 21 - October 17.
- Bloomington Brands presentation during AIW1: October 15.
- First round of interviews: October 26.
- Second round of interviews (w/Bob Stohler): October 29 - 31.
Why Bloomington Brands?
- Get hands-on brand management experience while you're still at IU.
- Build your resume with real-world marketing projects -- what you do actually shows-up on the shelves at The Home Depot, Lowe's and Wal*Mart!
- Impress campus recruiters -- the B2 experience is held in high regard by Kelley recruiters (and the Wall Street Journal).
- Network with B2 alumni -- all 29 of them! They're now working at CPG companies such as ConAgra, General Mills, Hasboro, Kellogg's, Kimberley-Clark, Kraft, Nestle, P&G and Sara Lee. B2 alumni are also at retailers like CompUSA and Target.
- Develop close relationships with key marketing people at Scotts Miracle-Gro, the world's leading supplier and marketer of consumer products for do-it-yourself lawn and garden care. There are five Kelley alumni working at Scotts (VP and director level as well as brand manager and assistants).
- Earn six hours of credit toward the Kelley graduation requirement.
What You Will Experience in the Internship
Bloomington Brands offers you an opportunity to gain marketing
/ brand management experience while receiving course credit. You will have the opportunity
to work on relevant projects that will help prepare you not only for a summer internship,
but also full time work. Bloomington Brands will give you more marketing ammo going into
demanding interviews with some of the world’s top marketing companies. The following are
the type of projects you will be working on:
- Work with ad agency to finalize print ad
- Determine media plan
- Utilize website more effectively
- Brand Repositioning
- Quantify sales impact of marketing efforts
- Implement cost saving pagckaging changes
- Monitor regular financials
Bloomington Brand associates will be expected
to have an interest in consumer packaged goods and be able to make a 12 hour
weekly commitment. We are looking for individuals with strong interpersonal skills,
creativity, and leadership skills. You will be required to take accountability for your
individual projects and be able to deliver them on time at a high level of workmanship.
This will require maturity, attention to detail, passion and ambition.
Currently, Bloomington Brands is employed by the Scotts Miracle-Gro Company based in
Marysville Ohio. Scotts is the world's leading supplier of consumer products for lawn &
garden care ($1.93 billion revenue in 2003). Scotts’ brands include Miracle-Gro, Ortho,
Roundup and Scotts.
Bloomington Brands has been given stewardship of the Osmocote brand. Osmocote is a
slow-release, granular plant food popular with avid gardeners. Osmocote was the first
slow-release plant food that feeds for up to 4 months. Osmocote is offered in major
retailers like Lowe’s, Home Depot, Wal-Mart and Kmart. It is also available in hardware
stores and nurseries throughout the country.
Our goal this year is significant top line and bottom line growth. This will only happen
with great dedication and passion from the incoming class of students.
For more information, please contact any
current team members and see our article in the
Wall Street Journal.
