What is Bloomington Brands?
Bloomington Brands LLC (a.k.a. "Brands") manages the Osmocote® Plant Food brand under contract with The Scotts Miracle-Gro Company.
Brands functions like a joint-venture between Scotts and Indiana University's Kelley School of Business. Its purpose is to enrich the educational experience of business students by providing hands-on brand management experience while still attending school.
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