ABOUT BOB STOHLER

Bob Stohler founded Bloomington Brands LLC in 2003 and has been its managing partner since inception. He retired from the Scotts Miracle-Gro Company that same year.  Bob is a Visiting Scholar at the Kelley School of Business with responsibility for the course titled Experiential Marketing. Popularly known as “Brands”, this is a two-semester course where half a dozen students manage the Osmocote brand of plant food under contract from The Scotts Company.

 

At the point of retirement, Bob was responsible for Scotts North America, a $1.5 billion business unit. He initially joined the company as Vice President of its fledging international division (based in the UK).  While there, he identified and negotiated the acquisition of several lawn & garden companies both in the UK and throughout Europe.  Prior to Scotts, Bob was President of Rubbermaid Europe and resided in Luxembourg.  

Other international postings include England (SC Johnson) and the Philippines (Procter & Gamble). Sandwiched between these international assignments Bob served as CFO of Synthes North America, a then Swiss-owned company that specializes in orthopedic implants.

With two degrees from Indiana University's Kelley School of Business, BS '64 and MBA '69, Bob returned to campus in 2003 and now resides in Bloomington, IN, full-time. He is a member of the school’s advisory boards for the Center for Brand Leadership and the Johnson Center for Entrepreneurship and Innovation. Bob is also a past President of the Indiana University Kelley School of Business Alumni Board.

 

As an undergraduate, Bob was a four-year manager of the Men’s Basketball Team under coach Branch McCracken. Four members of that team played professional ball. He participated as both a manager and rider in the Little 500 bicycle classic. In fact, he was the manager of the winning team in 1962 that was later depicted in the film, Breaking Away.

 

Together with his wife of 50 years, Sylvia Wright Stohler, Bob established a fellowship for ex-military officers who are transitioning to civilian life by pursuing an MBA degree at Kelley. Bob’s own military experience was with the U.S. Navy where he served as an officer aboard the carrier, USS Saratoga.

TEAM MEMBERS

BRANDS ALUMNI

Graduate Associates

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Robert J Penny

Marketing Associate

Graduate Major:

Marketing 

Interests:

Biking, Dogs, Soccer

Undergraduate School:

Indiana University Bloomington

Undergraduate Major(s):

Biology

 

LinkedIn Profile

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Sara Googasian

Marketing Associate

Graduate Major:

Marketing  & Business Analytics

Interests:

Soccer, Traveling, Dogs

Undergraduate School:

University of Michigan

Undergraduate Major(s):

International Studies

  

LinkedIn Profile

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Avery Trent

Marketing Associate

Graduate Major:

Marketing 

Interests:

Volleyball, Dogs, Fitness

Undergraduate School:

Southern Methodist University

Undergraduate Major(s):

Marketing

  

LinkedIn Profile

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Marissa Hummel

Finance Associate

Graduate Major:

Finance / Business Analytics

Interests:

Swimming, Volunteering

Undergraduate School:

Luther College

Undergraduate Major(s):

Chemistry

  

LinkedIn Profile

Undergraduate Associates

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Clare Bruen

Brand Management Intern

Majors:

Marketing

Minor: Apparel Merchandising

IU Involvements:

Little 500, IUDM, Alpha Chi Omega, Retail Studies Organization

Interests:

Cycling, Music, Reading

LinkedIn Profile

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Lucas Kroll

Brand Management Intern

Majors:

Marketing & Digital and Social Media Business Applications

IU Involvements:

American Marketing Association, Brazilian Student Association

Interests:

Soccer, Movies, Traveling

LinkedIn Profile

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Katie Wang

Brand Management Intern

Majors:

Marketing, Sustainable Business

Minor: Spanish

IU Involvements:

Little 500, IUDM, Christian Student Fellowship, Kelley Honors

Interests:

Triathlons, Farmers Markets, Traveling

LinkedIn Profile